The era of “high THC, nothing else matters” is behind us. A new wave of preferences is driving the growing premium cannabis market, where small-batch, locally-grown flower outshines mass-produced options.
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Table of Contents
Key Takeaways
- Craft cannabis is raising the bar in the cannabis industry by valuing quality over quantity.
- Craft cannabis stands apart from commercial cannabis through small-batch production, organic cultivation methods, a focus on unique strains, and stringent quality control.
- The growth of craft production is transforming the cannabis landscape, with consumers loyal to premium brands and larger companies adapting to small-batch cultivators.
High-Quality Craft Cannabis
High-quality craft cannabis has become a symbol of quality and innovation in the market, setting new benchmarks for potency, flavor, and variety. With careful cultivation techniques and dedication to small-batch production, craft growers provide products free from contaminants and rich in unique strains like Miracle Alien Cookies.
In British Columbia, the heart of premium craft cannabis, a vibrant community of growers and enthusiasts is transforming perceptions and expanding the possibilities in the industry.
Craft Cannabis vs. Commercial Weed
| Craft | Commercial |
| Produced in small batches by local growers | Grown in larger-scale operations |
| Cultivated using organic or sustainable farming practices | Utilizes synthetic fertilizers and pesticides for growth |
| Emphasizes unique strains with distinct flavors and effects | Focuses on popular strains for mass-market appeal |
| Quality control is a top priority with personalized care | Quality control can be less stringent due to volume production |
| Growers are more knowledgeable and passionate about their product | Operational scale may limit the personal touch and specific knowledge of the product |
| Products are tested rigorously for consistency and quality | Testing protocols may vary, with some products not undergoing the same level of scrutiny |
What is a AAAA Craft?
Quality Control
Growers meticulously monitor each plant, ensuring they receive the right nutrients and care throughout their growth cycle. Each bud is hand-trimmed with precision—no shortcuts or mechanical processes that could compromise the final product’s integrity.
Craft growers also concentrate on curing, allowing buds to dry slowly in controlled environments.
Small Batch Sizes
Growers working with these limited quantities can closely oversee each plant’s development, ensuring it receives the required water, nutrients, and care. Keeping batches small allows producers to uphold higher cleanliness and health safety standards, applying organic composts and natural fertilizers more effectively than larger operations.
Grown by Organic Methods
Craft cannabis is grown using organic methods, including natural fertilizers and composts, optimizing the plant’s potential while minimizing its carbon footprint. By emphasizing sustainable practices, craft producers aim to foster environmental responsibility and deliver products that adhere to eco-conscious cultivation principles.
Small-scale growers utilize certified organic techniques to guarantee the purity and quality of their cannabis. They prioritize natural inputs like worm castings and composted materials to create the best environment for their plants, enhancing yield and potency.
Differences in Potency
Craft cannabis typically boasts higher potency than commercial options due to careful selection and breeding of specific strains. Growers aim to maximize the cannabinoid and terpene content, resulting in more potent and flavorful products. This attention to detail allows craft cannabis to provide a unique experience that aligns with consumer demand for high-quality marijuana.
How Craft Cannabis is Changing the Industry
Consumers are increasingly loyal to craft and premium brands due to perceived consistent quality. Consequently, major Canadian cannabis producers are shifting towards small-batch cultivators to meet the demand for high-quality “premium” marijuana products.
Partnerships between large licensed producers and craft companies are on the rise, with big corporations learning from smaller producers. Craft producers are evaluated based on their cultivation techniques, finishing methods, team expertise, and regulatory adherence.
This overall shift is moving the industry focus from mass production to quality, with craft cannabis gaining ground in the Canadian market.
Market Potential
Market research predicts a compound annual growth rate (CAGR) of over 25% for the craft cannabis market in the upcoming years. This positive outlook is fueled by factors such as evolving consumer preferences for higher-quality products and the increasing acceptance of cannabis worldwide.
Market Analysis by Types
- Dry: Traditional flower buds consumed through smoking or vaporizing.
- Oil: Extracted oils used for making edibles or concentrates.
- Other products: Includes topicals, capsules, tinctures, and more, catering to diverse consumer preferences.
Market Industry Research
- Recreational market: Growers focus on high-quality strains with unique flavors, effects, and potency for enthusiasts.
- Medical market: Craft cannabis is produced to deliver therapeutic benefits, adhering to strict quality standards for specific medicinal properties.
Emerging Trends in Global Craft Cannabis
- Increasing demand for organic and sustainably produced cannabis products, driving the adoption of natural cultivation practices.
- Growing focus on quality and unique strain varieties, with consumers seeking differentiated and premium options.
- Rising interest in cannabis-based wellness and medicinal products as more countries embrace cannabis for medical use.
- Shift towards direct-to-consumer sales and online platforms, along with innovative extraction techniques to enhance product potency and purity.
Major Market Players
Canopy Growth Corporation
Canopy Growth is a leading player in the craft cannabis market, founded in 2013 and based in Ontario, Canada. The company has seen tremendous growth, becoming a global industry leader with a market size estimated in the billions. Last year, it generated approximately $399 million in sales revenue.
Aurora Cannabis Inc.
Based in Alberta, Canada, Aurora has experienced significant growth domestically and internationally. The company is among the world’s largest, with a market size in the billions and sales revenue of about $249 million last year.
Cronos Group Inc.
Founded in 2012, Cronos is a diversified cannabis company based in Ontario, Canada. It plays a key role in the craft cannabis market and has seen substantial growth, with a market size estimated in the billions and approximately $108 million in sales revenue last year.
Why Commercial Cannabis is Losing
- Existential Pricing Challenge: Declining marijuana prices present a significant challenge for the cannabis industry, impacting growers, retailers, and stakeholders.
- Market Saturation: Established cannabis markets may be reaching “peak weed,” with lower prices failing to attract new buyers and leading to tight profit margins.
- Strategic Responses: Companies are addressing pricing challenges with merchandising strategies and a tailored store approach.
- Impact on Sales and Growth: Falling prices have led to reduced sales in some markets, despite efforts to stimulate demand through promotions.
Craft Cannabis: High-Quality Products
The rise of craft production is transforming the cannabis industry, emphasizing quality over quantity. This trend is prompting larger companies to shift towards small-batch cultivators and driving partnerships within the industry. Despite challenges like pricing pressure and competition with the black market, the craft market shows significant growth potential due to evolving consumer preferences.
Frequently Asked Questions
What are the Best Craft Strains?
While the “best” strains vary by preference, popular choices include those with unique terpene profiles that offer distinct flavors and effects.
Can I Grow Craft Cannabis Myself?
Yes, with the right knowledge and resources, growing craft cannabis at home is feasible. Emphasizing organic practices, careful strain selection, and attentive care during growth and curing is key for achieving craft-quality cannabis.
What is Craft Cannabis in Ontario?
At the OCS, craft is defined as dried flower that is hang-dried, hand-trimmed, hand-packaged, and grown in a facility producing less than 10,000 kg of dried cannabis annually.
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